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Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Opening a coffee shop is the dream of many people. There are always one or two friends around us who say they want to open one, and even you have the idea that you may be planning or already taking action. After long-term observation, after investigating nearly a hundred coffee shops, I roughly come to the conclusion that entrepreneurial coffee shops have a high probability of failure.

2015-07-02
The method of drawing flowers

The method of drawing flowers

Coffee flower drawing is an art that can add icing on the cake to coffee. The so-called "flower pull" means to draw a beautiful pattern on the surface of the coffee liquid by shaking the milk foam, and the white milk foam and the coffee set off each other. to form a unique landscape in the coffee cup.

2014-07-18
All the knowledge of drip coffee

All the knowledge of drip coffee

In the 19th century, people used to brew coffee in three ways: ① 's most traditional soaking brew, which mixes the coffee powder with water, pours the coffee liquid out after sitting or drinks it directly. The coffee made by this method contains more fine coffee powder, which will not only form an astringent feeling in the mouth, but also plug in the teeth and is not easy to clean. ② from 1810 to 1814, American and British

2016-08-17
Coffee shop marketing planning case is it difficult for a coffee shop to start a business?

Coffee shop marketing planning case is it difficult for a coffee shop to start a business?

I believe that these cross-border cafes are only the beginning of a full understanding of their commercial value. On the one hand, the cafe itself has a lot of exclusive marketing value, on the other hand, high-related cooperation can maximize the value of the brand. I do not know when, cafes began to appear in the city like bamboo shoots after a spring rain. When I quit, I'm going to open a coffee shop.

2015-09-06
Is there a phenomenon of unlicensed operation in cat-themed cafes?

Is there a phenomenon of unlicensed operation in cat-themed cafes?

Jinshan Network News now many stores are prohibited from pets, but there are several stores in our city in the opposite direction. This new way of consumption has aroused the popularity of pet lovers, but also caused some concern. Recently, the Runzhou District Market Supervision Bureau received a report that two cat-themed cafes were opened in the Wanda apartment building, suspected of operating without a license, and one of them was a nuisance at night.

2015-06-09

"I like to find those inconspicuous corners of the city center and give it something new."

Fan Chengjun from Wenzhou likes to collect old houses. In the first few years of coming to Shanghai in 2001, what he did was the business of buying and renovating old houses and then subletting them. most of these old houses with low prices and high rents were in the original French concessions such as Changshu Road and Anfu Road. In 2007, he found that the operating space of the house was getting smaller and smaller, so he set his sights on larger workers.

2016-08-11
Coffee basics how to distinguish a cappuccino from a latte

Coffee basics how to distinguish a cappuccino from a latte

First of all, I would like to talk about the difference between Latte and Cappuccino. The only difference between them is the thickness of the top layer of milk foam. The milk bubble of Cappuccino is much thicker than that of Latte. This does not mean that the foam of Cappuccino is harder than that of Latte. If the foam on the Cappuccino you drink is dry and hard, it can only mean that it is a cup of unqualified milk.

2015-01-13
Learn the right way to drink coffee

Learn the right way to drink coffee

Now, for convenience, many people drink instant coffee. Just scoop a spoonful of coffee and pour it with boiling water. However, people who are a little more particular have to drink freshly brewed coffee. Instant coffee is not used to serve guests at restaurants and banquets. In some countries, such as Latin American countries, people drink coffee as often as boiled water, drinking coffee many times a day. In our country, I like to drink.

2014-08-19
China: is there coffee in the culture?

China: is there coffee in the culture?

Coffee has entered the life of Chinese people. In China, people like to drink coffee more and more. Coffee culture, like Chinese tea art, has a long history. Each country has its own unique coffee culture, some pay attention to the quality and taste of coffee, some pay attention to the environment and atmosphere of drinking coffee, and some pay more attention to the etiquette and procedure of drinking coffee. Whether at home or in the office

2014-05-28
China: is there coffee in the culture?

China: is there coffee in the culture?

Coffee has entered the life of Chinese people. In China, people like to drink coffee more and more. Coffee culture, like Chinese tea art, has a long history. Each country has its own unique coffee culture, some pay attention to the quality and taste of coffee, some pay attention to the environment and atmosphere of drinking coffee, and some pay more attention to the etiquette and procedure of drinking coffee. Whether at home or in the office

2015-06-18
There is a

There is a "niche" profession: barista

Coffee does have a very complex aroma and taste, but it is often described in Weibo, such as grass, lotus, tree, cigar, sack, fruit, blueberry, horse milk, filter paper, boiled water.; for example: long fruit acid, bright fruit acid, clear fruit acid, jumping fruit acid, cool fruit acid, erect fruit

2015-07-21
There is a

There is a "niche" professional barista.

Coffee does have a very complex aroma and taste, but it is often described in Weibo, such as grass, lotus, tree, cigar, sack, fruit, blueberry, horse milk, filter paper, boiled water.; for example: long fruit acid, bright fruit acid, clear fruit acid, jumping fruit acid, cool fruit acid, erect fruit

2015-01-12
Go to cat-themed cafe, get close to pet cat cafe, theme cafe, sanitary cat coffee

Go to cat-themed cafe, get close to pet cat cafe, theme cafe, sanitary cat coffee

Now many shops are off-limits to pets, but there are several stores in our city that go in the opposite direction. This new way of consumption has aroused the popularity of pet lovers, but also caused some concern. Recently, the Runzhou District Market Supervision Bureau received a report that two cat-themed cafes opened in the Wanda apartment building were suspected of operating without a license, and one of them was a nuisance at night. cat

2016-03-14
The difference between latte and cappuccino

The difference between latte and cappuccino

In terms of formula, the definition of latte and cappuccino is not clear. The only difference between the two is that latte has more milk than cappuccino and milk foam is thinner than cappuccino. When it comes to lattes, the ratio of milk to Italian concentrate fluctuates between 3:1 and 5:1, meaning that if there are 30g Italian concentrate, there are 90g to 150g milk. The value of this ratio often fluctuates, and the total

2016-05-31
The wonderful use of coffee grounds that you don't know

The wonderful use of coffee grounds that you don't know

The method of using coffee grounds in horticulture 1. The insecticide sprinkles coffee grounds around the plant to protect the plant from pests such as ants, snails and slugs. Some people even say that mixing dried orange peel with coffee grounds can drive away some small mammals, such as cats (although Felix or Garfield are not easy tripods to deal with).

2016-08-13
Fourteen wonderful uses of coffee grounds

Fourteen wonderful uses of coffee grounds

Coffee is not just about waking up your drink in the morning! Take a look at the tips and steps listed below so that you can enjoy coffee again, even if you've finished your morning drink! After you know the many wonderful uses of coffee grounds, you will never discard them again. The method of using coffee grounds in horticulture 1. Insect repellent: sprinkle coffee grounds around the plant to protect the plant

2015-04-20
The Origin of Chemex Coffee Pot

The Origin of Chemex Coffee Pot

This beautiful pot was invented in 1941 by Peter J. Schlumbohm, a doctor of chemistry born in Germany, and named Chemex in the United States. This coffee pot has a history of nearly 70 years. The doctor modified it based on the glass funnel and flask in the laboratory, especially adding an exhaust passage and pour which Dr. Schlumbohm called (air channel).

2015-03-13
Makarissa created with Coffee

Makarissa created with Coffee

American artist Karen Ylang created an alternative "Makarissa" with coffee, which aroused a strong response in the art world.

2014-05-19
Creative cartoons on Starbucks coffee cups: which one do you like?

Creative cartoons on Starbucks coffee cups: which one do you like?

Carrah Aldridge, a female artist from Ohio, recently created a Starbucks cup and her beautiful cup painting was uploaded to Instagram, causing a frenzy of likes from netizens, the US adventure news website odditycentral.com reported. Carla said: I was inspired by an art named Christina Weber

2015-12-02
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